Every plan is the whole partnership.
Pick the engine that fits.
One team, one plan, one monthly fee. Real reporting, real strategy, and a partner invested in where your business is going — not just where it is today.
What's included in each plan.
Every feature, side by side. No fine print, no asterisks.
| Essentials
$350/mo
| Recommended Growth
$795/mo
| Dominate
$1,795/mo
| |
|---|---|---|---|
| Website | |||
| Custom site built + hosted + SSL Custom site built to your brand — hosted on fast, secure infrastructure with SSL included. No separate hosting bill. | |||
| Website type Essentials: focused single-page site built to convert visitors. Growth: full multi-page business website. Dominate: authority site with dedicated location and service pages for local search dominance. | Landing page | Business website | Authority site |
| Content updates / month Send us your change (photo swap, copy edit, hours update) and we take care of it — no need to log into anything or manage it yourself. | 1 / mo | 2 / mo | 4 / mo |
| Dedicated pages per location served & service offered Dedicated pages targeting each city or area you serve, plus individual pages for each service you offer — each locally optimized to rank in that specific market. | |||
| Webchat widget embedded on site A live chat bubble on your website that captures visitor questions and routes them directly to your phone. Turns browsers into leads without a phone call. | |||
| AI webchat (answers questions + books appointments 24/7) Dominate An AI-powered chat widget that answers visitor questions, qualifies leads, and books appointments automatically — 24/7, without you or the client needing to do anything. Upgrades the standard webchat to a fully intelligent assistant trained on the client's business. | |||
| Booking / scheduler embedded on site Booking or contact form embedded directly on your site — connected to your calendar so leads can schedule without a back-and-forth call. Essentials gets a simple contact/booking form; Growth and Dominate get a full scheduler. | |||
| Annual visual refresh Once a year we refresh the visuals — updated photos, copy tune-up, and layout improvements to keep the site looking current. | |||
| Reviews & reputation management | |||
| Review monitoring (Google + key platforms) We watch your Google reviews (and other key platforms) so nothing slips through unnoticed. You'll never have an unanswered review sitting there damaging your reputation. | |||
| Review responses within 48 hrs Every review — 5-star or otherwise — gets a professional, on-brand response within 48 hours. Google rewards businesses that engage with their reviews. | |||
| One-time backfill campaign (past customer list) We import your past customer list and send a one-time SMS + email campaign asking for a Google review with a direct link. A solid share of past customers respond — often delivering a quick wave of new reviews from people who already know your business. | |||
| Post-job review request automation (SMS + email) 24–48 hours after each completed job, your customer automatically receives a text and email asking for a review with a direct Google link. Set it up once — it runs on its own every time. | |||
| Review management workflow (all ratings handled professionally) All reviews are handled professionally and on-brand — positive reviews are celebrated, and any critical feedback is addressed with care and professionalism to protect your online image. | |||
| Post-job satisfaction survey After each completed job, customers receive a brief satisfaction check before any review request goes out. This gives you early warning on any issues and a chance to resolve them before they go public. | |||
| Google Business Profile & local listings | |||
| Initial audit + basic optimization Week 1 we audit your GBP for gaps and quick wins — verifying your category, hours, description, and primary photo are all working in your favor. | |||
| Full optimization (categories, services, Q&A, NAP) Full deep-dive: we optimize your primary and secondary categories, fill out every service and sub-service, seed the Q&A section with frequently asked questions, and verify your Name/Address/Phone is consistent everywhere online. | |||
| GBP posts / month Regular GBP posts keep your profile active and signal to Google that your business is engaged. We write and publish updates, offers, or highlights on your behalf. | 1 / mo | 2 / mo | 4 / mo |
| Geotagged photo support Photos with GPS location data embedded rank better in local Google searches. We verify your photos have geotag data and add it if missing before uploading to your GBP. | |||
| Citation distribution (major data aggregators) Your business info is submitted to the major data aggregators that power local search — which then distribute your listing to hundreds of downstream directories, apps, and mapping platforms automatically. | |||
| Listings distribution (100+ directories, continuously synced) Dominate Your business info is pushed and continuously synced across 100+ directories directly — including Google, Apple Maps, Bing, Yelp, Facebook, and dozens more — so your listing is always accurate everywhere. | |||
| Lead capture & automation | |||
| Missed call text-back When someone calls and you miss it, they immediately receive a text saying you saw their call and will be in touch shortly. Most people hire the first business that responds — this keeps you first. | |||
| Auto-SMS and/or email on form fill The moment someone fills out a form on your site, they receive an automatic text and/or email confirming you received their request. Keeps the lead warm before you've had a chance to call back. | |||
| Priority messaging for new leads (2–3× response rate) Dominate New leads for Dominate clients receive messages through a high-deliverability channel that reaches iPhone users as a native message — shown to generate 2–3× higher response rates than standard business SMS. Falls back to SMS for Android users at no extra cost. | |||
| 2-touch confirmation + reminder sequence After booking, leads receive a confirmation and a reminder the day before their appointment — reducing no-shows without you having to lift a finger. | |||
| No-show rebooking automation If an appointment is missed, an automatic follow-up goes out offering to reschedule. Recovers revenue that would otherwise just disappear. | |||
| Lead qualification + scoring Each form fill is scored based on project type, timeline, and budget signal. High-value leads are instantly flagged to you so you can prioritize your follow-up on the opportunities most likely to close. | |||
| High-priority lead alerts to owner The moment a high-priority lead comes in, you receive an immediate text with their name and project type so you can reach out before anyone else does. | |||
| Lead source attribution per channel Every lead is tagged by how they found you — organic search, Google Business Profile, referral, or ad. This tells you which channels are producing revenue so you can double down on what's working. | |||
| SEO + AI search (AEO) | |||
| SEO baseline (schema, meta, headings) Every page built with proper title tags, meta descriptions, H1/H2 headings, and LocalBusiness schema markup — the technical foundation that lets Google understand and rank your site. | |||
| SEO content pieces / month Each month we research, write, and publish SEO-optimized content targeting high-intent keywords for your business — blog posts, FAQ pages, or location and service pages designed to rank and drive traffic. | 4 / mo | 8 / mo | |
| Search Console monitoring We connect Google Search Console to your site and monitor it monthly — tracking which keywords are driving impressions, how your rankings are moving, and flagging any crawl or indexing issues. | |||
| Featured snippet targeting We identify keywords where you're ranking positions 2–10 and reformat content as direct, concise answers — the structure Google favors for featured snippets, which appear above all other search results. | |||
| AI search visibility monitoring (ChatGPT, Perplexity, AI Overviews) We monitor monthly whether your business is being cited in AI search tools like ChatGPT, Perplexity, and Google AI Overviews — and adjust content strategy to improve your visibility in these emerging channels. | |||
| Press release distribution 1 included · Dominate We write and distribute a professional press release through major distribution networks to high-authority news outlets — building credibility, backlinks, and AI search visibility. Growth: optional add-on at $149/release. Dominate: 1 included monthly, additional at $120. | Optional · $149 | 1 / mo · +$120 ea. | |
| Strategy & reporting | |||
| Monthly performance digest A brief monthly email covering the key numbers — review count, GBP views, top search queries. Quick to read, gives you a clear picture of your online presence without digging into dashboards. | |||
| Full monthly performance report A full 1–2 page monthly report covering reviews delivered, leads captured, GBP performance, organic rankings, and top search queries — with clear context on what's working and what's next. | |||
| Monthly strategy call A 30-minute monthly call to review KPIs, adjust strategy, and align on content priorities. You get a direct line to make sure everything is moving in the right direction. | |||
| Quarterly competitive intelligence report Every quarter we analyze your top 3–5 competitors — their review velocity, GBP posting cadence, SEO ranking shifts, and paid presence — and translate it into a clear action report so you stay ahead. | |||
| Service-zone exclusivity (in writing) Your service area is defined and locked in writing — no competing business in your zone can join while you're an active Dominate client. First to claim a zone owns it. We commit to your zone for a minimum of 12 months from your start date. Exclusivity lapses immediately upon cancellation. | |||
| Terms | |||
| Month-to-month option No long-term lock-in. Cancel anytime — service continues through the end of your current billing cycle (or paid annual term) and will not renew. No penalty, no early-cancellation fees, no notice period required. | |||
| Annual option (paid upfront, save up to 33%) Pay the full year upfront and save up to 33% compared to monthly billing. Best for businesses committed to growing their digital presence long-term. |
Add what you need, when you need it.
Available across plans where applicable. Pricing varies by scope — we'll quote anything custom up front.
Press release distribution
We write and distribute a professional press release to high-authority outlets — building credibility, backlinks, and AI search visibility for your brand.
Local Service Ads management
Setup + ongoing management of Google Local Service Ads. Ad spend billed directly by Google.
Google Ads campaigns
Campaign build + monthly management. Ad spend billed directly by Google.
Custom CRM / dispatch integrations
Connect your stack to the tools you already use — QuickBooks, payments, scheduling, and more.
AI automations & workflows
Custom AI-powered workflows tailored to your operations — automate routine internal processes to cut processing time and operating costs across your business.
Already have a website?
We offer all the same reputation, GBP, SEO, and automation services without the website build. Contact us to discuss.
Add-ons are added through your account manager.
Add-ons are available to active Operon clients. Reach out to your account manager and they'll get it added to your plan.
Not a client yet? Pick a plan first and we'll set you up.
Your business in your pocket.
A mobile app that keeps your schedule, your clients, and your jobs organized — whether you're in the office or on the road. Plans, pricing, and a full feature breakdown drop here when we launch.
- Client booking and scheduling from your website
- Job and appointment tracking
- Automated reminders and follow-ups
- Built for solo operators and full teams
The operating system for your business.
An ERP built for small business — orders, inventory, customers, invoicing, and reporting in one place, without the complexity of enterprise software. Pricing details when we launch.
- Orders, quotes, and invoicing
- Inventory and product management
- Customer accounts and purchase history
- Operational reporting that's actually useful
AI workflows for internal processes.
Custom AI-powered workflows tailored to your operations — automate routine internal processes to cut processing time and operating costs. Pricing details when we launch.
- Process automation across your existing tools
- AI-assisted intake, routing, and follow-up
- Reporting and exception alerts built in
- Scoped to your business, not generic templates
Your whole stack — handled, custom-built, one partner.
For bigger accounts and businesses that want us to handle everything — or just the pieces that fit. Pick a few products, pick all of them, or design something we haven't packaged yet. We'll quote it custom around your needs.
Know exactly where you stand. $99.
We audit your website, Google Business Profile, reviews, and local search visibility — then show you exactly how you stack up against your top competitors. Take the report to your team or bring us in to fix it. Either way, it's yours to keep.
- Website performance + conversion review
- Google Business Profile gap analysis
- Competitor comparison — reviews, rankings, visibility
- AI search citation check — ChatGPT, Perplexity, Claude, Gemini
- Priority action plan — delivered in 3 business days
Things people ask before signing.
Are there setup fees or onboarding charges?
No. $0 onboarding on every plan — your first month's fee is the only thing you pay to get started. We handle setup, GBP optimization, integrations, and launch as part of the subscription.
Can I switch plans later?
Yes. Up or down, any time, no penalty. We bill the new tier the next cycle and shift the work in the same week.
What happens to my website if I cancel?
Your domain and any content you provided to us stay yours — always. The site itself is custom-built and runs on our platform, so it goes offline at the end of your final billing period. If you'd like to take the design files or code with you, we can transfer those for a one-time fee — get in touch and we'll quote it based on scope.
Do you offer refunds?
Subscriptions are non-refundable, but they're also no-commitment — cancel anytime and you'll keep service through the end of your current billing cycle (or paid annual term) without being charged for the next one. No notice period, no early-cancellation fees.
Why pay annually instead of monthly?
Annual plans save up to 33% compared to monthly billing — it works out to roughly four months free per year. Best for businesses committed to growing their digital presence long-term and looking to lock in their rate.
What if I need something not on the list?
Ask. Most one-off requests we either roll in or quote flat. We'd rather adjust the plan than nickel-and-dime you on add-ons.
How is the $99 audit different from the plans?
The audit is a one-time, no-strings deep look at your current presence — site, GBP, reviews, search rankings. Take the report and run with it, or hire us to fix what we found. If you sign on within 30 days, the $99 is credited toward your first month.